Bettina has 17 years experience in the advertising industry as an operations consultant, business manager and project manager, specialising in ROI, company mergers, profit generation and resource utilisation.
During this time, she was instrumental in organising large scale contra deals between media and industry (manufacturers, retailers, importers etc). Her passion for 'bartering' has resulted in the research and ultimately release of Smarter Barter to offer a cost effective and dynamic alternative way for small/ medium businesses to benefit from the age old barter methods, with a twist! Not bad for a country girl from Griffith.
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